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Social Networking: Live

Category Lotusphere2009
I'm at a keynote, midweek for Lotusphere. And, it's absolutely packed. Social Networking has been a home run hit for IBM/Lotus with Connections and Quickr, when other competitors are struggling to make past first base. Bob Picciano just strolled by and shook hands with everyone sitting in press row (I'm here as a blogger). These keynote sessions, spread out through the week is something different from the old Lotusphere events.

Jeff Schick has come out to explain to a "special deep dive" on social networking software (SS). While he's giving his introductory comments, I'm thinking about some of the upcoming developments and thought experiments found in the Innovation Lab. The 3D Sametime integration with 2nd Life was one of those Now I Get It moments for SS. Working as group, seeing each other as Avatars and working on brainstorming was surprisingly natural. SS is more than IM and Facebook.

Jeff is talking through his customer references, Red Cross, etc. Ian Hains from HSBC is speaking from his experience in finance--300k employees with various national regulations to meet for privacy. Ian is explaining how Lotus Connections was the best choice, starting small, adoption is now spreading virually because it is streamlining work processes. "Forget about the technology . . . it's initially interesting, but people don't use it until it's linked to work processses." "Have executives start blogging today." His advice was quite practical.

Practicing Law Institute, Guy Alvarez, a not-for-profit organization to provide Continuing Legal Education. Start simple. Most of the other vendors were unable to provide a streamlined product. Lotus Connections, Lotus Quickr, Domino, Sametime, Tivoli Directory Integrator. Guy gave some good advice, and stressed the importance of working with a Business Partner.

Randy Reynolds, VP of SuccessFactors. He is working with IBM Global Services, and is speaking about Connections. Every analyst I've met has said the Lotus has a significant lead with Connections.

Jeff has come out with a game show to explain SS with "Business Survivor" Jeff breaks up the crowd, "if this fails, my next job is tech support for SmartSuite."

Very funny. Now one of them is FlairPoint giving out brochures with complex introduction, licenses, and then power goes out from the power requirements. The Lotus contender is using Quickr, including a built-in wiki. She moves over to Connections and blogs, creating a new "Partner Feedback Community." Very fast setup and layout. It's a good demo, but then she shows the Mobile Access for a browser. This is a Wow moment. It has the polish of iNotes UltraLite, it's clean and looks ready for the iPhone.

Now showing a DOE wiki layout for semantic data.

This was well received.


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