So, Just How Much Are Those Shoes ?
Category Management
Brilliant ! Microsoft pays Seinfeld 10 million to advertise Microsoft Vista as a Joke. No. Wait. That didn't come out quite right. Microsoft marketing has realized that Vista is under-appreciated and is spending oogles of money to better inform the spending public of their error. Hm. I'm still blurry on the details of this mission: is it aimed at customers who are misinformed buffoons, or at exposing the funnier side of Microsoft ?
When I was an IBM Business Partner, all the partners would beg IBM to compete with Microsoft's advertising budget. "Why," we would plead "can't IBM match those Microsoft dollars?" The answer can be paraphrased as, "we don't compete by advertising, we compete on value." I think the intention behind IBM's orientation, was to acknowledge the eventually everyone would wise up and pick the right product from the right vendor.
. Looking at Amazon's list of the top 10 laptops, shows that 1 is running Vista, 1 has the Mac OS, 3 have Linux and 5 come with XP. The new platform of choice is the mini-netbook, and its pricing ensures that Vista is not going to be seen. It looks as though the marketing focus of IBM was right.
What are the odds that this trend is going to change ? Nil. Read Gartner's latest prognostications and ask yourself if you expect to see an expansion of Vista for corporate or consumer customers.
In the mean time, even for all the advertising, I'm staying away from pleather.
Brilliant ! Microsoft pays Seinfeld 10 million to advertise Microsoft Vista as a Joke. No. Wait. That didn't come out quite right. Microsoft marketing has realized that Vista is under-appreciated and is spending oogles of money to better inform the spending public of their error. Hm. I'm still blurry on the details of this mission: is it aimed at customers who are misinformed buffoons, or at exposing the funnier side of Microsoft ?
When I was an IBM Business Partner, all the partners would beg IBM to compete with Microsoft's advertising budget. "Why," we would plead "can't IBM match those Microsoft dollars?" The answer can be paraphrased as, "we don't compete by advertising, we compete on value." I think the intention behind IBM's orientation, was to acknowledge the eventually everyone would wise up and pick the right product from the right vendor.
. Looking at Amazon's list of the top 10 laptops, shows that 1 is running Vista, 1 has the Mac OS, 3 have Linux and 5 come with XP. The new platform of choice is the mini-netbook, and its pricing ensures that Vista is not going to be seen. It looks as though the marketing focus of IBM was right.
What are the odds that this trend is going to change ? Nil. Read Gartner's latest prognostications and ask yourself if you expect to see an expansion of Vista for corporate or consumer customers.
In the mean time, even for all the advertising, I'm staying away from pleather.
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