The Lotusphere Blog 25 is a Big Change
Category Lotusphere2009
When I was invited to be included with the press and analysts, as a blogger, I knew there were others, but I didn't know who else would be included in the Lotusphere 2009 Blogger Program. Those of us fortunate to be selected, will be joining the company of the press and industry analysts.
For the most part, I'm anticipating the general press to be working with low-hanging fruit: the big product announcements mixed with some trends and numbers. There are many notable exceptions (e.g., John Fontana or Volker Weber), but the press has a bigger readership and looks for news fit for general consumption.
The analysts are in the tree-tops, looking at the entire landscape and providing topography charts (you know what I mean, the quadrants or the wave). There is a slew of analysts who are really interesting to read (e.g., RedMonk) and then others that primarily weigh any IT solution only using financial instruments. I'll especially be looking for the analysts to measure out open-source integration (e.g., Notes on Ubuntu), which is difficult to gauge with the usual economic models.
Bloggers are at the root of the work, which I why I think putting us on the same bus with the Media Elites is going to be as interesting for traditional trade-show media as for the bloggers. It's daring to invite bloggers to the press conferences and media social events, as we actually build, maintain and champion the IBM/Lotus technology in our professional workplace. It makes us specialists, which is all good, but also possibly partisan, which calls for some caution.
For me, I'm hoping to gain deeper insights in to the range of Lotus' new releases and updates. I've lined up some interviews with Lotus executives, and I'm hoping to meet with a number of Business Partners. No matter how gee-whiz the technology, it's the vitality of the supporting community which most easily defines its success.
This year's Lotusphere is going to be a no-sleep event, isn't it ?
When I was invited to be included with the press and analysts, as a blogger, I knew there were others, but I didn't know who else would be included in the Lotusphere 2009 Blogger Program. Those of us fortunate to be selected, will be joining the company of the press and industry analysts.
For the most part, I'm anticipating the general press to be working with low-hanging fruit: the big product announcements mixed with some trends and numbers. There are many notable exceptions (e.g., John Fontana or Volker Weber), but the press has a bigger readership and looks for news fit for general consumption.
The analysts are in the tree-tops, looking at the entire landscape and providing topography charts (you know what I mean, the quadrants or the wave). There is a slew of analysts who are really interesting to read (e.g., RedMonk) and then others that primarily weigh any IT solution only using financial instruments. I'll especially be looking for the analysts to measure out open-source integration (e.g., Notes on Ubuntu), which is difficult to gauge with the usual economic models.
Bloggers are at the root of the work, which I why I think putting us on the same bus with the Media Elites is going to be as interesting for traditional trade-show media as for the bloggers. It's daring to invite bloggers to the press conferences and media social events, as we actually build, maintain and champion the IBM/Lotus technology in our professional workplace. It makes us specialists, which is all good, but also possibly partisan, which calls for some caution.
For me, I'm hoping to gain deeper insights in to the range of Lotus' new releases and updates. I've lined up some interviews with Lotus executives, and I'm hoping to meet with a number of Business Partners. No matter how gee-whiz the technology, it's the vitality of the supporting community which most easily defines its success.
This year's Lotusphere is going to be a no-sleep event, isn't it ?
- 
