Lotus Knows . . . Linux
Category
Lotus has kicked the marketing up a notch with their "Lotus Knows . . ." initiative powered by Elguji Software, LLC. John Roling of Internet Journal and Todd Watson of Internet Evolution have summarized an inventive marketing effort by Lotus that is using an "inside-out" approach. Customers are invited to opine on the value of Lotus Notes (and other Lotus collaboration products).
This makes sense, and I like the transparency of it, because entries can be voted up or down. The entire assessment is run on a Lotus Domino server, with an application built by one IBM Business Partner, and hosted by another.
It's hard to miss the point that Lotus is all about their client base. Who better to pinpoint the Best of Lotus. Of course, the topic of my entry would never be a surprise: Lotus Knows Linux.
Lotus has kicked the marketing up a notch with their "Lotus Knows . . ." initiative powered by Elguji Software, LLC. John Roling of Internet Journal and Todd Watson of Internet Evolution have summarized an inventive marketing effort by Lotus that is using an "inside-out" approach. Customers are invited to opine on the value of Lotus Notes (and other Lotus collaboration products).
This makes sense, and I like the transparency of it, because entries can be voted up or down. The entire assessment is run on a Lotus Domino server, with an application built by one IBM Business Partner, and hosted by another.
It's hard to miss the point that Lotus is all about their client base. Who better to pinpoint the Best of Lotus. Of course, the topic of my entry would never be a surprise: Lotus Knows Linux.
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