Microsoft Spoiler: Number of Exchange Licenses Now Supersized !
Category Lotusphere2009
Microsoft and McDonalds Corporation have begun providing free Exchange licences with every dollar-value meal, according to unconfirmed sources, which have leaked ahead of time, the upcoming Microsoft spoiler for the Lotusphere event in Orlando. Apparently, Microsoft is ready to announce that there are now over a billion licenses for Exchange.
The End User Licence Agreement (EULA) has been included in food packaging for months, unnoticed by customers who assumed the paragraphs of tiny print were simply a disclaimer for health concerns. While the license is free, in order to access an Exchange mail server, customers will still need to purchase Microsoft Vista and Microsoft Office with Outlook. Office Communication Server and Sharepoint are not included as entitlements.
A spokesperson, who requested anonymity, said that in this down economy, McDonalds and Microsoft both feel a responsibility to make a difference for the many professionals in financial need. "At McDonalds we ran a campaign on, 'Do you believe in magic?' Well, these Exchange numbers are supernatural. It makes one believe anything is possible."
While impossible to confirm, Microsoft does seem to have created an expectation for making headlines of controversy on the doorstep of their competitors' annual celebrations. Even during last week's MacWorld, Microsoft was releasing press releases on the Apple Tax, while simultaneously promoting their own Microsoft Office for OS X.
IBM/Lotus has also been building expectations of Lotusphere 2009, looking to make a number of their own dramatic announcements throughout the week. Speaking personally, I'm not sure I'm going to get a lot of sleep, next week.
Microsoft and McDonalds Corporation have begun providing free Exchange licences with every dollar-value meal, according to unconfirmed sources, which have leaked ahead of time, the upcoming Microsoft spoiler for the Lotusphere event in Orlando. Apparently, Microsoft is ready to announce that there are now over a billion licenses for Exchange.
The End User Licence Agreement (EULA) has been included in food packaging for months, unnoticed by customers who assumed the paragraphs of tiny print were simply a disclaimer for health concerns. While the license is free, in order to access an Exchange mail server, customers will still need to purchase Microsoft Vista and Microsoft Office with Outlook. Office Communication Server and Sharepoint are not included as entitlements.
A spokesperson, who requested anonymity, said that in this down economy, McDonalds and Microsoft both feel a responsibility to make a difference for the many professionals in financial need. "At McDonalds we ran a campaign on, 'Do you believe in magic?' Well, these Exchange numbers are supernatural. It makes one believe anything is possible."
While impossible to confirm, Microsoft does seem to have created an expectation for making headlines of controversy on the doorstep of their competitors' annual celebrations. Even during last week's MacWorld, Microsoft was releasing press releases on the Apple Tax, while simultaneously promoting their own Microsoft Office for OS X.
IBM/Lotus has also been building expectations of Lotusphere 2009, looking to make a number of their own dramatic announcements throughout the week. Speaking personally, I'm not sure I'm going to get a lot of sleep, next week.
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Comments
The current McDonalds' campaign in the UK is based around the tagline of "I'm Lovin It".
Maybe Microsoft's advertising tagline campaign should be "We're Bundling It"?
Posted by Philip Storry At 04:35:11 PM On 01/15/2009 | - Website - |
Posted by Christer Eklundh At 07:10:43 PM On 01/12/2009 | - Website - |