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Virtualization

Category Management

This week I received the first printing of "Virtualization: Powering the New IT Generation." A magazine devoted to all things, and only things about, yes, virtualization. 57 glossy pages of articles and advertisements for just one technology trend.

The exuberance for new technologies is always to be expected, and I'm sure that I fall for more initiatives than I suspect. But, jaded or not, I just don't see how this publication could survive as anything more than a quarterly (it's bi-monthly).

After all, there is already a digital-print "magazine on virtualization by Sys-Con. Just what is Doug Barney, a veteran IT journalist and editor, expecting from Virtualization? Because, I just don't see the topic as especially magnetic for readership. Now, granted, virtualization is interesting and useful, and it's still nascent, but I think of it as more of a cost-reduction technique than the introduction of ITs next wave. I have used several VMWare products, XEN, and Microsoft's VM offering. They are truly useful, and I know there is going to be a slugfest in the industry for dominance over virtualization technology (I'm especially attuned to JeOS).

But, I'm also confident this is going to be a slow race, even slower than needs to be tracked by paper mill publishing and distribution.




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